摘要： 信息化、数字化、智能化为核心的数字社会化过程，使得个人隐私遭受侵犯的问题凸显，以人脸识别技术为代表的各类新技术，一直在人们普遍的隐私焦虑、微弱的隐私保护和无奈的隐私交换中快速推进。数字社会的隐私呈现出两个新特征：一是隐私信息化，信息时代的隐私典型形态是数字的；二是信息隐私化，在信息的收集、储存、加工和使用中，一些原本不属于隐私的个人信息成为了隐私。数字社会的良性运行需要重新界定隐私的边界，数据治理与隐私保护应该遵循八个基本原则。

关键词: 数字社会, 隐私, 信息隐私化, 隐私信息化

Abstract:  The digital governance process with informatization, digitalization and intellectualization as the core highlights the problem of privacy infringement. Facial recognition technology has been rapidly pushed forward in people’s privacy anxiety, weak privacy protection and helpless privacy exchange. The core problem of the con?ict between digital society and privacy protection is determined by the nature of personal information, which includes two processes：privatization of information and informatization of privacy. In order to run well, digital society needs to ?nd the boundary of privacy, and data governance and privacy protection should follow eight basic principles.

Key words: digital society, privacy, privatization of , information, informatization of privacy