摘要：
标语在基层疫情危机防控中起到了独特的政策宣传和动员作用。其在中国基层社会的广泛运用，推动标语治理研究成为基层治理领域一个值得关注的新议题。以基层政府使用的抗疫标语为经验材料，通过对标语文本的分析，可以总结出抗疫标语在内容呈现、主题建构、修辞风格方面的鲜明特征，归纳出标语达到治理效果主要依靠话语感染、文化说服、权力规训的三重逻辑。在基层治理场景变迁的背景下，需要通过制度建设，对基层政府标语治理的实践加以完善，并结合地方性知识和新媒体发展，推动标语治理的优势最大限度地转化为治理效能，助力基层治理新格局的构建。
关键词:
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标语治理｜作用逻辑｜基层治理｜新格局｜场景变迁
Abstract:
Slogans play a unique role in policy publicity and mobilization in the prevention and control of epidemic crisis. Its extensive practice in China’s grass-roots society has promoted the research of slogan governance to become a new topic worthy of attention in the field of grass-roots governance. Taking the slogans used by grass-roots governments as empirical materials, we can summarize the distinctive characteristics of anti epidemic slogans and the triple logic that slogans mainly rely on. It is necessary for grass-roots governments to improve slogan governance through systems, promote the advantages of slogan governance to be better transformed into governance efficiency, and help build a new pattern of grass-roots governance.
Key words:
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slogan management」action logic｜grass roots governance｜new pattern｜scene change
岳经纶, 刘洋. 标语治理：场景变迁中的基层治理新格局——来自基层抗疫标语的经验研究[J]. 探索与争鸣, 2021(12): 110-120.
Yue Jinglun & Liu Yang.
Slogan Governance: A New Pattern of Grass-roots Governance in the Changing Scene——Empirical Study on Anti Epidemic Slogans from Grass-roots Units[J]. Exploration and Free Views, 2021(12): 110-120.