摘要：
“内卷化”本来是一个用于描述特定的稻作农业生产模式的社会学术语，目前却在以一种泛化的方式被使用，泛指任何过度竞争的社会现象。这种泛化使用面临着如下理论风险：在社会学家使用“内卷化”的原始语境中，对于“内卷化”的克服往往是以市场经济对于自然经济的替代为媒介的，而在当代社会的很多所谓“内卷化”现象，却恰恰就是资本逻辑运作的衍生后果。因此，对于目前所谓的诸多“内卷化”现象的正确诊断，就必须采用别的话语框架。黑格尔在《逻辑学》中对于“数字拜物教”的批判，以及马克思在《资本论》中对于“商品拜物教”的批判，将为这一话语框架提供坚实的理论基石。
关键词:
内卷化 ,
数字拜物教 ,
商品拜物教 ,
内涵的定量 ,
外延的定量 ,
资本的人格化
Abstract:
“Involution”is a sociological term used to describe a specific agricultural production mode of rice, but
it is currently used in a generalized way, generally referring to any social phenomenon of excessive competition.
This generalization is faced with the following theoretical risks. In the original context of the use of“involution”by
sociologists, the overcoming of“involution”is often based on the substitution of market economy for natural economy
as a medium. However, many so-called“involution”phenomena in contemporary society are precisely the derivative
consequences of capital logic operation. Therefore, the correct diagnosis of many so-called ‘involution’ phenomena at
present must adopt another discourse framework. Hegel’s criticism of“digital fetishism”in Logic and Marx’s criticism of“Commodity fetishism”in Capitalism will provide a solid theoretical foundation for this discourse framework.
Key words:
involution
,
digital fetishism
,
commodity fetishism
,
quantification of connotation
,
quantification of
extension
,
personality of capital
徐英瑾. 中国社会心态：动向与样态（三） | 数字拜物教：“内卷化”的本质[J]. 探索与争鸣, 2021(3): 57-65.
Xu Yingjin.
Digital Fetishism : The Essence of Involution
[J]. Exploration and Free Views, 2021(3): 57-65.