摘要：
随着数字媒介的发展，妖怪文化在互联网世界中的新形态和新特征，正日益成为妖怪学研究的新领域。流传千年的妖怪文化，既体现了中国独特的“常与非常”的文化心理结构，也为当代妖怪文化的数字化转型提供了丰富资源。在妖怪文化与大众传播深度融合的过程中，有两个现象值得重点关注：一是传统妖怪文化的数字再生，主要表现为传播路径的多媒体扩散、全民参与的内容生产、网络社区的部落化重组；二是中日妖怪学的持续对话，双方基于妖怪学的核心概念形成了三个基本议题，即神明与妖怪的转化关系、妖怪和鬼魂的区分标准、怨灵成神的晋升机制。中国妖怪学的持续发展，有助于促进跨文化的学术交流，并推动中国传统文化、流行文化走向世界。
关键词:
妖怪学,
数字媒介,
内容生产,
跨文化交流
Abstract:
With the development of digital media, the new forms and new characteristics of yokai culture in
the internet world are increasingly becoming a new field of yokai studies. The yokai culture which has been
circulating for thousands of years, not only reflects China’s unique cultural psychological structure of“normal
and extraordinary”, but also provides rich resources for the digital transformation of contemporary yokai
culture. In the process of deep integration of yokai culture and mass communication, there are two phenomena
worthy of attention. The continuous development of Chinese yokai studies will help enhance China’s international academic discourse power and promote Chinese popular culture to the world.
Key words:
苏筱. 常与非常：当代中国妖怪学研究｜数字再生与差异互通——当代中国妖怪学的新发展[J]. 探索与争鸣, 2022(7): 149-157.
Su Xiao.
Digital Regeneration and Intercommunication of Differences——The New Development of Contemporary Chinese Yokai Studies
[J]. Exploration and Free Views, 2022(7): 149-157.