数智时代是人类社会“现代性”进化到“第三现代性”的新阶段，数智社会的传播异化有着由技术性的工具异化向制度性的社会异化转变的趋势。对人类来讲，获得数智化的信息便利而丧失自身行为数据的资源化收益，既是“利己”也是“异己”的。人的无意识“被资源化”和“被数智化”，恰恰铺垫了“监控资本主义”的历史登台。在“监控资本主义”的权力场域下，“第二种文本”成为社会传播监控异化的文本载体，“行为期货市场”成为监控资本利益的变现场所，而“监控例外主义”则成为维持监控资本法外运行的制度根基。数智时代下的社会传播应突破“监控资本主义”的桎梏，以人本主义重塑技术、资本与民主良序。

数智化, 传播异化, 技术理性陷阱, 监控资本主义

The era of digital intelligence is a new stage in which the “modernity” of human society has evolved to the “third modernity”. The dissemination alienation of digital intelligence society has a trend of transforming from objective technological alienation to social institutional alienation. For humans, obtaining the convenience of digital information while losing the resource benefits of their own behavioral data is both “selfish” and “alien”. In the power field of “surveillance capitalism”, the “second type of text” has become a text carrier for social communication monitoring alienation, the “behavioral futures market” has become a place for monitoring the realization of capital interests, and “surveillance exceptionalism” has become the cultural foundation for maintaining the legal operation of monitoring capital. In the era of digital intelligence, social communication should break through the layers of “surveillance capitalism” and reshape technology, capital, and democratic order with humanism.

digitalization, dissemination alienation, technical rationality trap, surveillance capitalism