摘要：

在社会由网络社会向平台社会发展的历程中，全球传播网络结构经历了从去中心化到再中心化的转变，形成了全新的社会形态。具体而言，在技术层面，在全球范围内连接更多节点的诉求促成了互联网技术的不断发展，并对社会结构和形态产生影响；在资本层面，以获利为动力，互联网对社会经济制度和资本运作形态进行了再结构，从信息资本主义发展到平台资本主义。传播结构变化在组织形态和权力结构两个方面反映出“从去中心化到再中心化”的社会规律和特征。同时，这两种状态在相互博弈中可能会使未来全球传播结构出现新生态和新趋势。

关键词:

网络社会, 平台社会, 去中心化, 再中心化, 数字平台

Abstract:

In the process of the development from the network society to the platform society, the structure of global communication network has experienced a transformation from decentralization to re-centralization, forming a new social form. Specifically, at the technical level, the demand to connect more nodes on a global scale has contributed to the continuous development of internet technology and has an impact on the structure and shape of society. At the capital level, with profit as the driving force, the internet has restructured the social economic system and the mode of capital operation, developing from information capitalism to platform capitalism. The changes in communication structure reflect the social laws and characteristics of “from decentralization to re-centralization” in both organizational form and power structure. At the same time, these two states may lead to new ecology and new trends in the future global communication structure in the game.

Key words:

network society, platform society, decentralization, re-centralization, digital platforms