平台经济领域的垄断现象正受到高度关注，反垄断执法活动在实践中也取得了突破性进展。当反垄断成为热门话题时，反垄断法似乎成为治理平台问题的唯一机制，但其也被污名化为高频出击的“大棒”，导致平台经济发展受到一定影响。考虑到平台经济的发展离不开反垄断法，为提振平台经济发展信心，我国有必要强调反垄断法的激励属性，以推动平台经济高质量发展。一方面，平台经济领域的反垄断法应保持适度化的适用姿态，凡是能够通过其他方式解决的平台垄断问题，反垄断法不一定要介入，而应鼓励通过反垄断合规、预警调查、行政约谈等事前手段予以防范。另一方面，反垄断法适用必不可少时，也应在垄断行为的违法性认定上，充分考虑反垄断法中的豁免制度、宽大处理制度、承诺制度、正当理由抗辩制度等的适用。

激励性, 平台经营者, 规制, 反垄断, 发展信心

Anti-monopoly in the platform economy has received unprecedented attention, and anti-monopoly enforcement has made big progress. In order to boost the confidence in the development of platform economy, it is necessary for us to emphasize the incentive attributes of Anti-monopoly Law, so as to promote the high quality development of the platform economy. On one hand, Anti-monopoly Law in the field of platform economy maintains a moderate application posture. Where the monopoly problem of the platform can be solved by other means, Anti-monopoly Law does not necessarily have to intervene. On the other hand, when the application of Anti-monopoly Law is essential, the application of exemption system, leniency system, commitment system, and justifiable defence system should also be fully considered in the determination of the illegality of monopolistic acts.

incentive, platform operator, regulation, anti-monopoly, development confidence