与工业社会相比，数字社会呈现出全新的社会样态。导致这一结果的根本原因是数字通信技术对社会连接方式的彻底改变，进而带来了社会关系、社会结构、价值观念、行为模式的重构。以此为出发点，通过提炼数字时代社会连接的新特征，分析“连接泛在”“虚实交互”等后果，进而梳理社会关系的形成机制与构成要素，指出数字社会的连接方式能穿透建立关系的固有障碍并消解维系关系的传统要素；在此基础上，强调注意力的重要性与稀缺性，总结数字时代基于注意力分配而形成的多元差序格局，并结合人工智能的发展趋势探讨个体在全新社会结构中或将面临的影响，这些新变化带来研究范式的变化，亟待更多的研究投入和探索。

数字时代, 个体, 社会连接, 社会关系, 社会结构, 注意力分配

Compared with the industrial society, the digital society presents itself in an entirely new form. This transformation is primarily driven by the profound changes that information and communication technologies have brought to social connections. From this premise, we identify four key features of social connections in the digital age and examine the outcomes such as “ubiquitous connectivity” and “virtual-real interaction”. We then explore the formation mechanisms and components of social relationships, highlighting how digital connections can bypass the inherent barriers to relationship-building and reduce the reliance on traditional components for maintaining relationships. Based on these insights, we underscore the significance and scarcity of attention, proposing a multi-dimensional “differential mode of association” centered on attention allocation in the digital age, and further discuss the potential impacts of artificial intelligence on individuals within this new social structure. These new changes trigger a paradigm revolution that requires more research investment and exploration.

digital age, individual, social connection, social relationship, social structure, attention allocation